A significant reason the city of Málaga is the host of our global conference on the Future of Work is because it has reinvented itself as a global hub for industry and the arts. Building upon the dynamic plenary sessions, our afternoon site visits on Friday, September 15 are designed to allow conference guests to further explore the city’s technology and culture assets. Participants will be able to choose from one of the following options:

1) Technology and Innovation Tour. Málaga Valley Club (MVC) is an innovation and technology hub often called “the Silicon Valley of Europe.” MVC was created as an initiative by a group of local telecommunications and information technology CEOs as a way to position Málaga as a global leader of technology. The founders’ vision and planning has had a strong return on investment. After recently celebrating its 10 year anniversary, MVC is now home to nearly 30,000 employees working at high-tech research and manufacturing companies and institutions such as Accenture, IBM, Google and the University of Malaga.

Hear from Mr. Felipe Romera Lubias, CEO of Andalusian Technology Park, and visit several companies’ robot and manufacturing labs including Accenture, Deka and Mades to learn about the types of policies and guidelines that created this high-quality technology hub, and the kinds of employee skills needed to help this innovative ecosystem to continue to thrive.

2) Málaga’s Creative Economy. The arts have served as a connector and bridge builder for people all over the world, and across national borders. The City of Málaga is no exception, most famously known for being the place of Pablo Picasso’s birth. The city took a lead from this heritage and has invested more than 100m Euros over the past 10 years into the development of arts and culture as a driving force for tourism and economic development, resulting in the increase of visitors to the city by 127% in that 10 year time period, driving overall increases revenue and job creation in a city that once had one out of three people facing unemployment. As the home to over 30 museums, including three distinct world class museums, Málaga has experienced significant economic growth through the diversification of its cultural assets, and has become one of the most referenced places of growth in Europe around the arts.

Join a conversation led by Francisco Quereda Rodríguez, Director of the Málaga Convention Bureau about how arts and culture has contributed to economic growth for this city, and enjoy a tour of two of the most famous museums in the region — the Centre Pompidou Málaga and the Museo Picasso Málaga – featuring works by Frida Kahlo, Marc Chagall, Fernand Léger and the like.